Corporate ownership, brand governance and hospitality infrastructure.
Bice AG is the corporate owner and governance entity for the Bice brand portfolio, related trademarks, hospitality membership models and technology divisions.
Hospitality brand and direct booking platform.
Bice Collection is the curated hospitality IBE and direct booking platform for selected membership hotels.
SaaS and AI infrastructure division.
Atlantic AI provides white-label hospitality software, direct booking infrastructure, workflow automation and AI agent services.
IP, licensing and access rules.
Bice AG governs trademark use, brand licensing, membership standards and access to Bice Collection brand assets.
Coffee and gourmet product division.
Bice Gourmet Espresso develops curated coffee, espresso and related gourmet concepts under the Bice brand portfolio.
Clear separation of brands, technology and hospitality access.
Atlantic AI operates as an independent SaaS division and may be used by hospitality clients outside the Bice Collection ecosystem.
Bice and Bice Collection remain brand assets owned by Bice AG. Access to Bice Collection positioning, domains, membership status and brand licensing is governed separately from SaaS usage.